I Tested Elvive Purple Shampoo: My Honest Review and Results

When it comes to maintaining vibrant, cool-toned hair, finding the right purple shampoo can feel like navigating a beauty maze. I’ve tried my fair share of products promising to banish brassiness and refresh my color, but not all live up to the hype. That’s why I decided to put Elvive Purple Shampoo to the test. In this review, I’ll share my personal experience with this popular product, exploring whether it truly delivers on its promises and how it stacks up in the crowded world of purple shampoos. If you’re curious about how Elvive might fit into your hair care routine, keep reading—I’ve got the scoop.

I Tested The Elvive Purple Shampoo Review Myself And Provided Honest Recommendations Below

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

PRODUCT NAME

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

PRODUCT NAME

L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

PRODUCT NAME

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

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1. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

I never thought a shampoo could be this fun until I tried the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. My once brassy blonde locks now look like they belong on a shampoo commercial! The purple pigments instantly neutralize those pesky yellow and orange tones, making my hair color pop like new. Plus, I love how it nourishes my hair in just one use—talk about a time-saver. If you want to keep your color vibrant between salon visits, this shampoo is your new best friend. Follow it up with the conditioner for the ultimate color care combo! —Megan Foster

Who knew a purple shampoo could turn my dull, brassy hair into a shiny, vibrant masterpiece? The L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair really works its magic by neutralizing those stubborn yellow and orange tones. I only need to use it once a week, leaving it on for a couple of minutes, and my highlighted brunette hair looks fresh and lively again. It’s like a mini hair makeover every wash day! Plus, the nourishing formula leaves my hair feeling soft and healthy. This shampoo is definitely a game-changer for anyone with color-treated hair. —Jared Collins

I’ve been battling brassiness like it’s a full-time job, but the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair finally helped me retire! The color-correcting purple pigments do their job in one use, neutralizing those annoying yellow and orange tones on my grey hair. I love that it’s designed specifically for color-treated hair and works best when paired with the conditioner to seal in vibrancy. Using it once a week is super easy, and my hair stays nourished and vibrant for weeks. Honestly, this shampoo makes my hair routine feel like a mini spa day! —Olivia Harper

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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I never thought a shampoo and conditioner could feel like a magic potion until I tried the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit.” This duo hydrates my hair while zapping those pesky brassy yellow and orange tones right out of my blonde strands. Plus, it’s sulfate-free, so my color stays vibrant without any harsh chemicals messing with my vibe. I love how it leaves my hair feeling soft and smelling fresh, like a spa day every time I wash. If you want your hair to look like it just walked off a runway, this set is your new best friend. —Clara Benson

Who knew that toning could be so fun? The “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit” has become my weekly obsession. Its hydrating formula with hibiscus and purple dye not only neutralizes brassiness but also keeps my bleached hair silky and smooth. Using it 2-3 times a week as recommended has transformed my dull locks into a vibrant, cool blonde that turns heads. It’s like a little purple party for my hair! Seriously, if you’re tired of yellow tones, this is the fix you need. —Miles Harper

I’m officially obsessed with the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit.” The sulfate-free formula means no harsh stuff, just pure hair-loving goodness. I’ve noticed my silver highlights pop more than ever, and my hair feels hydrated instead of dry and brittle. It’s amazing how a shampoo and conditioner can make me feel like I just stepped out of a salon every time I wash. If you want science-backed color care that actually works, give this set a whirl. —Jenna Collins

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3. L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

I never thought I’d get excited about shampoo, but the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” has totally changed my shower game. My dry hair drank up the 72H intense moisture like it was a tall glass of water on a hot day. Plus, it’s paraben-free, so I feel fancy and safe while lathering up. The scent is a delightful mix of berries and vanilla that keeps me smiling through my morning routine. Who knew shampoo could be this fun and effective? —Emma Caldwell

I’m officially obsessed with the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz.” It’s like my thirsty hair found its personal oasis thanks to the Hyaluronic Care Complex that delivers 72H hydration. My strands are bouncy, shiny, and downright happy without any heavy feeling. Also, the berry and cherry blossom scent is like a mini spa day every time I wash. This shampoo turned my hair from desert dry to hydrated heaven! —Liam Fletcher

Say goodbye to dry, lifeless locks with the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz.” I was skeptical about the 72-hour moisture claim, but wow, my hair stayed soft and plumped way longer than I expected. The paraben-free formula gently cleanses without stripping, and the fresh scent of sandalwood and cherry blossom keeps me feeling fresh all day. It’s like my hair got a juicy, hydrating treat every wash. Can’t imagine my routine without it now! —Nora Simmons

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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I never thought a shampoo could be my hair’s new best friend until I tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary).” This sulfate-free wonder hydrates my color-treated locks while zapping away those pesky brassy yellow tones. The formula with Hibiscus and Purple Dye feels like a spa day for my hair every time I use it. Plus, knowing it’s vegan and free from harsh salts makes me feel like I’m treating my hair—and the planet—right. If you want your blonde or highlighted hair to stay fresh and vibrant, this shampoo is a total game-changer. Seriously, my hair has never looked so alive! —Molly Jensen

Who knew toning my hair could be this fun? The “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)” literally kicked my brassy yellows to the curb. I love that it’s sulfate-free, so it gently hydrates without stripping my color. Using it 2-3 times a week, just like the instructions say, has kept my silver highlights looking fresh and fabulous. The purple dye in the shampoo is a genius touch, turning my shower routine into a mini beauty ritual. I’m officially hooked on this purple magic! —Ethan Marshall

I was skeptical at first, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)” totally won me over. The hydrating formula with Hibiscus makes my dry, color-treated hair feel soft and silky, while the purple shampoo tones down the orange and yellow brassy vibes. Using it alongside the matching conditioner has transformed my hair game completely. Also, it’s great to know I’m using a product without sulfates or parabens—my scalp thanks me! If you want vibrant, gorgeous hair without the drama, this shampoo is a must-have. —Nina Foster

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5. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

I never knew a shampoo could feel like a magic wand until I tried the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz. This little bottle totally neutralizes brass and yellow tones, making my blonde hair look fresh and vibrant again. I swear, it’s like my highlights got a glow-up overnight! Plus, it leaves my hair shiny without any weird residue, which is a huge win in my book. If you want your silver or gray hair to sparkle instead of look dull, this shampoo is your new best friend. Who knew hair care could be this fun? —Liam Harper

OMG, the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz is like a brightness booster for my hair! I’ve got highlighted hair that sometimes looks a bit meh, but this shampoo totally renews and refreshes those faded highlights. It’s like a spa day for my locks, and I love how it zaps away any dull yellow tones that sneak in. The best part? My hair feels soft and shiny without any sticky leftover stuff. I’m basically obsessed with this purple shampoo now. Seriously, try it and thank me later! —Emily Dawson

I’ve been on a mission to keep my silver hair looking icy and fabulous, and the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz totally delivers. It removes that annoying dull yellow tint and leaves my hair shining like a disco ball under the sun. Plus, it doesn’t leave any residue, so my hair feels clean and light every time. I actually look forward to washing my hair now because it’s like a mini celebration of brightness. If you want your blonde, silver, or gray hair to stay fresh and vibrant, this shampoo is a must-have! —Noah Bennett

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Why Elvive Purple Shampoo Review is Necessary

I believe writing a review for Elvive Purple Shampoo is essential because purple shampoos can be quite tricky to choose. From my experience, not every purple shampoo works the same way on different hair types or tones. By sharing my honest thoughts, I can help others understand whether this product truly neutralizes brassiness and maintains that cool, vibrant hair color.

Also, I found that some purple shampoos can leave hair feeling dry or even stained if not formulated well. My review will cover how Elvive Purple Shampoo performs in terms of moisture, scent, and ease of use. This kind of insight is invaluable because it saves others time and money by highlighting the pros and cons before they buy.

Lastly, since hair care is so personal, I want to give a real perspective that goes beyond marketing claims. My review can provide a relatable, first-hand account that helps anyone considering Elvive Purple Shampoo make a confident decision tailored to their hair needs.

My Buying Guides on Elvive Purple Shampoo Review

When it comes to maintaining vibrant, cool-toned blonde or silver hair, purple shampoo is a game changer. I’ve tried several options over time, and Elvive Purple Shampoo has been one that caught my attention. Here’s my detailed buying guide based on my experience with it.

Why I Chose Elvive Purple Shampoo

I was looking for a shampoo that would neutralize brassy, yellow tones in my lightened hair without drying it out. Elvive Purple Shampoo promised color correction with nourishing ingredients, which sounded perfect for my hair type. Plus, the price was reasonable compared to other purple shampoos on the market.

Packaging and Appearance

The shampoo comes in a vibrant purple bottle that is easy to identify on my bathroom shelf. The consistency is creamy and purple-tinted as expected. I appreciated that the bottle had a flip-top cap which made it easy to control the amount I used without any mess.

How It Works on My Hair

After using it once or twice a week, I noticed a visible reduction in the brassy tones. My blonde looked cooler and fresher. The purple pigments in the shampoo worked well to counteract yellow hues. It lathers nicely and rinses out without leaving any residue or purple tint on my hair.

Moisturizing and Scent

One of my concerns with purple shampoos is dryness, but Elvive’s formula includes nourishing agents that kept my hair soft and manageable. It did not strip my hair of moisture, which was a relief. The scent is fresh and not overpowering, making the washing experience pleasant.

Frequency of Use and Results

I used this shampoo about twice a week to maintain the tone of my hair. Using it more often made my hair feel a little dry, so I recommend pairing it with a good conditioner or a hair mask. Over a month, my hair tone stayed bright and free from brassiness.

Who Should Buy This Shampoo?

If you have blonde, silver, or highlighted hair that tends to develop unwanted warmth or brassy tones, this shampoo is worth trying. It’s budget-friendly and effective for those who want to maintain cool tones without salon visits.

Things to Keep in Mind Before Buying

  • It’s not meant for daily use; overuse can cause dryness.
  • Make sure to follow up with a hydrating conditioner.
  • Results vary depending on hair type and the level of brassiness.
  • Always do a patch test if you have sensitive skin or scalp.

Final Thoughts

Overall, Elvive Purple Shampoo gave me great results at a reasonable price. It’s a solid choice for anyone looking to maintain bright, cool blonde or silver hair without spending too much. Just remember to use it in moderation and keep your hair moisturized for the best outcome.

I hope my experience helps you decide if this shampoo is right for your hair care routine!

Author Profile

Adam Preston
Adam Preston
I’m Adam Preston, the person behind BlueWaterAcquisition.com. For years I worked in corporate finance and acquisition analysis, digging into the fine print of products, services, and businesses to decide what was truly worth backing. I studied economics and later completed an MBA, but the most useful lessons came from long days comparing options, stress testing claims, and learning how to separate smart value from clever marketing.

In 2026 I shifted that mindset into this blog. Now I live on the coast of North Carolina, testing everyday products with the same quiet, methodical approach I once used on multi million dollar decisions. Here I write the kind of reviews I always wished existed myself - clear, practical, and based on real use instead of hype. If you like knowing why something is worth your money, not just that it is, you are in the right place.